This is an upright and columnar plant with free branching that typically grows in a clump to 30-36” tall on sturdy stems that do not need staking. It is noted for its large, sweetly-fragrant coneflowers (to 5” diameter) featuring citron yellow rays and green-maturing-to-orange center cones. Ray flowers extend horizontally rather than droop. Flowers bloom from late spring to later summer. Coarsely-toothed, dark green leaves (to 6” long) are lanceolate.